MagBooks - iPhone


"Corporate Philosophy"

Excerpts from a lecture held by Andreas Magdanz

Netherlands Fotomuseum, Rotterdam
Photobook Weekend, 2011, Sunday, February 13th

Ladies and Gentlemen!

Let me thank you for organising such a great event and for giving me this opportunity to speak.
Today, I'd like to talk about MagBooks, a label I founded exactly a year ago and now in possession of its own registered trademark for three months. It was my iPhone and its touch screen that gave me the idea of a digital photobook for this format back in 2009.